Do you run into Price Objections with your customers and clients?
Price Objections are actually my favorite objections that I come across when I am talking about Beachbody products. Favorite Objection? (lol) Yes! ?It’s because, to be honest, I consider myself to be a thrifty shopper. I want to know that I am getting a value for my dollar (Doesn’t everyone?)?Let’s talk about the best ways to help others see the true value in what you’re offering.
When I first started looking into Beachbody, I did a lot of Googling to find facts to support whether this opportunity was really worth it. I am always one to do my own research on anything I am interested in. What I found was IT IS REALLY WORTH IT. To build a business, I needed to ask how to do I convey that to my customers and here is my answer:
You tell me what sounds better:
- “This month 21 Day fix and Shakeology is $140.”
They have no real idea what that means! They might not know what the 21 Day Fix is. They may not know what Shakeology is. All they hear is $140, which is a large sum of money. BUT if you say to them, “Here are all of the awesome things you get if you sign up this month” and you list the benefits.
- You can get a meal plan
- Portion control containers, so you know what to eat and when
- 30 minute at home work-out DVD’s
- Plus an extra bonus work out from me (your coach)
- Private online support groups
- One on one support from me (your coach)
- 30 days of my favorite super food meal replacement shake- which comes in a variety of delicious flavors
Which option sounds like a better value? Of course, the second one even though they are the exact same thing! Price Objections come when people only hear a dollar amount. Your job is to show them that the dollar amount they are spending is well worth it!
Want to hear more ways to overcome price objections? Check out the rest of my video?https://www.youtube.com/watch?v=ub2pM2BJMXk?