Social Media Platforms: Do I have to be on every one?
Today, I want to talk to you about social media platforms and how to master them. Is it just me, or does it feel like there is a new social media site every other day? The big ones are Facebook, Instagram, Pintrest, Snapchat, Youtube, Periscope, but there seem to be hundreds of others out there. There seems like there is a platform for anything you might be interested in, all with a different focus. Anyone who is running a ?direct marketing business, may feel some pressure to be on each and every platform out there.
If you are on every platform, then you have to come up with content for them. So the question I get a lot is, HOW MANY SOCIAL MEDIA PLATFORMS DO I NEED TO BE ON? My answer (which might sound kind of weird) is: One AND All of them. ?Confused? Let me clarify, you should have one platform that really is your baby. This would be the one you are most comfortable on, where you get your most clients and customers from, where you find your most team members from. You want this to be where you are most comfortable on social media and you know it like the back of your hand. You want to have at least one platform that just feel right for you, where you can be yourself and you can really get to know people in an easy manner.
So what about all of the other social media platforms? They need to be subsidiaries. You don’t need to come up with content for all of your other platforms. I mean, you can but that’s A LOT of work!! ?What you can do is share your content from your main platform (the one you love and use the most) to all of those other platforms. ?This allows you to reach people who may not know you yet, on your main platform. ?Your eventual goal is to bring those people over to where you do the most posting, so you can develop the most relationships.
So how do you actually DO this and not have it take up your entire day? Check out the rest of my video for the details.