Who's Your Ideal Client? – Jillian Kaplan

Whos your ideal client? You may think this is kind of a weird topic, but it’s something that I have looked at a lot as my business has grown.

When I first started my business, I wasn’t really sure what I was looking for, and you know that old saying — you’re talking to everyone means you’re talking to no one.

I feel like that sort of applied to me. I was just putting it out there — this is what I’m doing; does anyone want to join me?

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As my business grew and as I figured out who I was and I started to really project that positive energy because that’s really what I’m looking for when I’m looking to grow my team and get challengers to join me, that is when my business really changed.

So if you are wanting positive, high quality, driven people, then you need to put forth that image and that is who you need to be.

I shouldn’t say that, you don’t just need to put forth that image, that’s who you need to be and what you need to strive for to put that forward.

You attract people like you. That’s just how the laws of attraction work, if you will. So if you are putting out f-bombs on Facebook and you’re really negative and then every once in a while you throw in a — hey, but I did my workout today. That is not going to help you grow your business with like minded people or the people that you’re looking for.

What you need to do is change your mindset if you need to, or make sure that you’re staying really positive in your business and what you’re putting on social media. We all have bad days and I do share my challenges for sure, but I try to stay really positive.?Not only is that really good for my mindset and my personal growth, but it’s also really good for my business and attracts people that kind of keep that same mindset, that life is good, that you can be really positive, that you can change your future, that you can grow your own business at home, that you can help others.

That’s what I’m looking for. That’s who I am and that’s what I want to put forward. So how do I get them? Watch the full video for how to attract those people: